ABOUT US
Founded by Zoë Pringle, STUDIO GILLË brings together over a decade of sportswear + lifestyle apparel experience.
After graduating from London College of Fashion with a 1st class degree in Fashion Sportswear Design, Zoë built her career working with some of the industry's leading brands, including Puma, Zara and Oner Active. Her industry experience spans both global organisations and fast-growing start-ups, providing a unique perspective on the challenges and opportunities brands face at every stage of growth.
At Puma, Zoë designed technical sportswear collections for global markets and exclusive European retail partners, such as Asos, Zalando and JD Sports, developing a strong understanding of performance product and commercial design practices.
She later joined Zara to help shape Zara Athleticz, the brand's first dedicated sportswear line for men, before supporting its expansion into womenswear. Working across sportswear, outerwear, skiwear, seamless apparel and accessories, she led trend and colour direction whilst designing collections within a fast-paced, trend-driven environment.
Returning to London, Zoë joined Oner Active, at the time a startup sportswear brand that has grown into a global success. She led the design of the lifestyle apparel offering, working closely with the founder and buying teams to build collections spanning outerwear, loungewear and athleisure.
Today, through STUDIO GILLË, Zoë works to create considered collections that balance performance and current aesthetics.
Combining creative direction, trend intelligence and technical expertise, the studio supports every stage of the design process, from initial concept and colour direction through to CAD development, fittings and production-ready tech packs.
“Working with Zoë has been amazing from start to finish. She was incredibly precise and thoughtful at every stage of the design process, and really able to translate my ideas and feedback into exactly the vision I had in mind.
Her attention to detail and professional input elevated everything. Zoë is also highly personable and collaborative, which made the entire process feel smooth and super enjoyable!”
— Isabel, Founder of Otia“Zoë brings a rare blend of deep industry expertise and genuine workplace kindness to every project. Over our five years of working together, I’ve seen her thrive in every environment imaginable, from small, scrappy teams to massive corporate structures and independent roles.
She is fiercely dedicated, incredibly detailed in her work, and always brings a thoughtful, collaborative energy to the development process.”
— Bronte, Head of Product at Acid Running“Meeting Zoë truly changed the trajectory of my company. From the very beginning, she has believed in my vision and brought my designs to life with such creativity, care, and incredible attention to detail.
Working alongside such a talented woman has been an inspiring journey. Zoë is the perfect combination of professionalism, passion, and kindness, making every step of the creative process enjoyable and collaborative.
I am beyond grateful for her unwavering support, dedication, and the genuine partnership we've built. I couldn't imagine bringing my brand to life with anyone else, and I'm so excited to continue this journey together.”
— Regan, Founder of Dhenin