ZARA ATHLETICZ

MEN’S SKIWEAR COLLECTION - AW22

Whilst working in-house at Zara Athleticz, I worked on the brand's first dedicated ski collection, helping establish a technical ski range designed to deliver premium performance at a much more accessible price point. The project focused on combining functional ski apparel with a clean, modern streetwear aesthetic.

CREATIVE DIRECTION

Inspired by alpine environments and modern performance equipment, the range featured a restrained palette of black and charcoal, punctuated with pear green accents to highlight key technical details and bring energy to the collection.

DESIGN PHASE

The collection was designed to perform in demanding mountain conditions, incorporating a wide range of technical features typically found in premium ski apparel.

The jacket included fully taped seams, bonded finishing, water-resistant zips, underarm ventilation, integrated snow skirts, reinforced hood peaks, dedicated ski pass pockets and RECCO® avalanche rescue technology. Every feature was carefully considered to maximise functionality while maintaining a streamlined appearance.

Alongside the outerwear, I designed seamless merino wool base layers engineered with targeted knit zones for warmth, breathability and unrestricted movement.

RANGE PLAN & OUTFIT BUILDING

Technical shells, insulated layers, seamless base layers and accessories were designed to build complete outfits, ensuring customers could create a full performance wardrobe from a concise product offering. The consistent colour palette allowed products to be mixed effortlessly while the pear green accents created visual continuity across the collection.

3D RENDERS

Photorealistic 3D renders were developed alongside the collection to visualise products before sampling. Bringing the designs to life helped communicate fit, proportion and styling, allowing the team to review the collection as complete outfits before development moved forward.

TECHPACKS

With the designs approved, the collection moved into technical development. Factory-ready tech packs were created for every style, capturing all construction details, materials and finishing specifications to support a smooth sampling process and clear communication with manufacturers.