ACID RUNNING

MEN’S PERFORMANCE - SS26

STUDIO GILLË was commissioned to design the SS26 collection for Acid Running, building on the brand's established identity while evolving its product offering. Rather than reinventing what was already working, the focus was on identifying gaps within the existing range and introducing considered additions that strengthened the collection while remaining unmistakably Acid.

CREATIVE DIRECTION

The creative direction explored Acid Running's iconic hare logo through a new lens. Research into the desert hare, shimmering mirages and hidden oases informed the seasonal concept, reflecting the brand's distinctive, slightly esoteric identity. The resulting colour palette balanced sun-faded neutrals with water like cool tones, capturing the feeling of an endless summer run where reality and illusion begin to blur into a mirage.

DESIGN PHASE

The design phase focused on introducing technical performance products that filled clear gaps within the existing range. A focused capsule of performance essentials, including a race tank, technical tee, lightweight running jacket and half tights, expanded the brand's offering while remaining true to the established Acid DNA. Across the collection, perforated fabrics, laser-cut bonded seams and lightweight construction enhanced comfort, breathability and performance without compromising the brand's understated aesthetic.

RANGE PLAN & OUTFIT BUILDING

Every addition was considered as part of the wider collection. Strategic colour distribution, outfit building and product planning ensured the new technical styles worked seamlessly alongside existing products, creating greater versatility and multiple outfit combinations from a focused number of SKUs.

3D RENDERS

Photorealistic 3D renders were developed alongside the collection to visualise products before sampling. Bringing the designs to life helped communicate fit, proportion and styling, allowing the team to review the collection as complete outfits before development moved forward.

TECHPACKS

With the designs approved, the collection moved into technical development. Factory-ready tech packs were created for every style, capturing all construction details, materials and finishing specifications to support a smooth sampling process and clear communication with manufacturers.