ACID RUNNING

WOMEN’S PERFORMANCE - SS26

Acid Running approached STUDIO GILLË to design the brand's first women's collection, building on an established identity while creating products specifically for female runners.

The challenge was to translate the distinctive Acid DNA into a collection that felt authentic from day one, laying the foundations for future seasons while creating wardrobe staples designed to integrate seamlessly into existing running wardrobes.

CREATIVE DIRECTION

The creative direction explored Acid Running's iconic hare logo through a new lens. Research into the desert hare, shimmering mirages and hidden oases informed the seasonal concept, reflecting the brand's distinctive, slightly esoteric identity. The resulting colour palette balanced sun-faded neutrals with water like cool tones, capturing the feeling of an endless summer run where reality and illusion begin to blur into a mirage.

DESIGN PHASE

The collection was developed around the needs of female runners while remaining unmistakably Acid. Existing brand signatures were re-interpreted through a women's lens, introducing new silhouettes, considered functionality and refined detailing that complemented the existing range while establishing a strong foundation for future growth.

RANGE PLAN & OUTFIT BUILDING

With a focused number of styles, careful range planning ensured maximum versatility. Strategic colour distribution and outfit building created multiple styling combinations across the collection, balancing wardrobe essentials with seasonal colour updates to deliver a cohesive range that felt greater than the number of individual styles.

3D RENDERS

Photorealistic 3D renders were developed alongside the collection to visualise products before sampling. Bringing the designs to life helped communicate fit, proportion and styling, allowing the team to review the collection as complete outfits before development moved forward.

TECHPACKS

With the designs approved, the collection moved into technical development. Factory-ready tech packs were created for every style, capturing all construction details, materials and finishing specifications to support a smooth sampling process and clear communication with manufacturers.