ZARA ATHLETICZ
MEN’S & WOMEN’S TRAIL RUN - AW22
Whilst working in-house at Zara Athleticz, I worked on the brand's first dedicated trail running collection, designing a cohesive range for both men's and women's. The project also marked the launch of the first women's collection within the Athleticz department.
CREATIVE DIRECTION
Inspired by trail running and the natural landscape, the creative direction explored warm earth tones contrasted with vibrant hits of electric blue to create a collection that felt grounded, technical and energetic.
Although designed separately for men and women, both collections shared the same creative vision, allowing them to sit seamlessly alongside one another.
DESIGN PHASE
The collection combined technical performance with commercial accessibility, introducing specialist materials and construction methods across key styles. Polartec® fleece provided lightweight warmth and breathability, while the seamless hoodie utilised engineered jacquard knit structures to deliver targeted performance benefits without unnecessary seams. Technical fabrics, considered layering systems and performance accessories ensured the collection was equipped for changing trail conditions while remaining lightweight and comfortable.
RANGE PLAN & OUTFIT BUILDING
Matching sets within the women's collection created strong outfit propositions, while the men's assortment focused on versatile layering pieces that could be worn together or independently. Shared colour stories, graphics and technical detailing ensured both collections felt connected while responding to the different fit and performance requirements of each customer.
CAMPAIGN IMAGERY
