WHAT WE OFFER
STUDIO GILLË provides end-to-end design support for sportswear and lifestyle brands, from startups to established names.
Whether you’re refining an existing product offering or launching a new brand, services are tailored to help you create collections that balance performance and contemporary aesthetics.
OUR SERVICES
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Strong collections begin with a clear creative vision.
STUDIO GILLË develops considered creative direction through trend research, colour direction, consumer insights and concept ideation, ensuring every collection feels relevant, distinctive and aligned with your brand identity.
From initial moodboards and Design DNA to overarching seasonal direction, we help define a cohesive point of view that can be carried out through to the final product.
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Guided by an established design DNA and creative direction, we translate strategic insights into considered product concepts tailored to your brand and customer.
The design process is collaborative and iterative, beginning with initial sketches and CADs, multiple ideas are explored, reviewed and refined through ongoing feedback, ensuring each design feels authentic to your brand and aligned with your commercial objectives.
Product categories include sportswear, outerwear, loungewear and lifestyle apparel, for both Menswear and Womenswear.
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STUDIO GILLË provides guidance throughout the fabric and trim selection process, helping brands identify the most suitable fabrics and creating fabric and trim briefs for suppliers, as well as exploring custom and branded trim opportunities.
We can help ensure every fabric and trim choice contributes to a cohesive collection that balances performance, functionality and aesthetics.
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Clear, detailed tech packs are essential to ensuring products transition seamlessly from concept to sample.
STUDIO GILLË creates industry-standard tech packs that communicate design intent clearly and accurately, supporting efficient sampling and streamlined communication with manufacturing partners.
Drawing on experience working with both European and Far East suppliers, we understand the level of detail required to minimise ambiguity, reduce development delays and support a smooth sampling process.
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Conducted from the London Bridge studio, STUDIO GILLË hosts in-person fitting sessions to evaluate fit, function and performance throughout the product development process.
Using industry-standard fit models, each session provides an opportunity to review garment proportions, assess comfort and functionality, and ensure every design aligns with the intended aesthetic and end use.
From initial sample reviews through to production sign-off, these sessions help ensure every element is considered before moving into production.
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While STUDIO GILLË focuses on design, we understand that bringing a collection to market often requires additional technical and operational support.
Through a trusted network of experienced developers and garment technologists, our clients can access ongoing support throughout the product development journey.
From factory sourcing and supplier negotiations to measurement charts, grading and supplier communication, we can connect you with the right partners to ensure a seamless transition from design to production.
ESTABLISHED BRANDS
An external perspective can unlock new opportunities for growth.
Whether you’re exploring new categories, evolving your design language or looking to inject fresh trend and colour direction into your offering, we provide expert guidance to help shape what’s next.
Available on a project or retainer basis, services are designed to complement existing teams and provide specialist support when needed.
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A fresh perspective on your existing product offering to identify strengths, uncover opportunities and refine future direction.
Reviews can focus on a single category or an entire collection, providing expert insight into what's working, what's missing and where there is potential to evolve.
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Whether you're looking to expand from menswear into womenswear, introduce sportswear to an existing lifestyle brand, or explore an entirely new category, support is available to ensure every addition feels like a natural extension of your brand.
Every opportunity is shaped with your customer, brand identity and long-term vision in mind.
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The strongest collections balance dependable core products with carefully considered newness.
Introducing trend-led styles, seasonal updates and entirely new product ideas helps keep ranges feeling relevant, exciting and true to your brand.
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Not every trend is right for every brand.
Trend research and colour direction are carefully filtered to identify the opportunities that feel most relevant, resulting in collections that feel contemporary while remaining authentic to your brand.
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Every collection starts with a clear creative vision.
Through mood boards, seasonal concepts, visual storytelling and the development of a distinctive design language, each collection is given a strong creative foundation that guides every stage of the design process and ensures a cohesive, recognisable end result.
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Ideas are developed into considered, functional designs that balance performance, aesthetics and wearability.
From initial concepts through to refined CADs, every style is designed with your customer, brand identity and end use in mind.
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Detailed, factory-ready tech packs communicate every aspect of the design with clarity, from construction and measurements to materials, trims and finishing details.
The result is smoother sampling, clearer factory communication and a more efficient development process.
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Fit sessions provide the opportunity to refine every garment before production. Support is available by joining your existing fit sessions or hosting dedicated reviews at STUDIO GILLË.
Every review considers fit, proportion, comfort, movement and construction to ensure the final product performs exactly as intended.
STARTUPS
Building a brand from the ground up can feel like a lot. STUDIO GILLË provides hands-on guidance throughout the design process, helping transform ideas into ready to launch collections.
Whether you need a sounding board for initial concepts or support defining a distinctive design DNA, we offer strategic direction at every stage. Drawing on over a decade of industry experience, we help emerging brands navigate the design journey from concept to tech packs with confidence.
From designing your first hero piece to creating production-ready tech packs, every stage is supported with a strategic and considered approach to support you on your first launch.
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Every brand deserves a point of difference.
Design DNA creation focuses on developing the distinctive features and design language that give your products a recognisable identity, creating consistency while allowing collections to evolve over time.
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A successful collection is about more than individual products.
Range architecture and planning ensures every style has a clear purpose, creating a balanced collection with the right mix of hero pieces, core styles and trend-led additions that work together as a cohesive whole.
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Not every trend is right for every brand.
Trend research and colour direction are carefully filtered to identify the opportunities that feel most relevant, resulting in collections that feel contemporary while remaining authentic to your brand.
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Every collection starts with a clear creative vision.
Through mood boards, seasonal concepts, visual storytelling and the development of a distinctive design language, each collection is given a strong creative foundation that guides every stage of the design process and ensures a cohesive, recognisable end result.
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Ideas are developed into considered, functional designs that balance performance, aesthetics and wearability.
From initial concepts through to refined CADs, every style is designed with your customer, brand identity and end use in mind.
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A well-planned range gets more from every SKU.
Strategic colour distribution and outfit building are used to maximise outfit combinations, balance core and seasonal colourways, and create collections that feel versatile, cohesive and larger than the number of styles alone.
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Detailed, factory-ready tech packs communicate every aspect of the design with clarity, from construction and measurements to materials, trims and finishing details.
The result is smoother sampling, clearer factory communication and a more efficient development process.
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Fit sessions are an essential part of product development.
Hosted at STUDIO GILLË, each session uses industry-standard fit models to review fit, proportion, comfort, movement and construction, ensuring every garment is refined before production begins.
LOOKING FOR GUIDANCE?
Want to talk things through before committing to a larger project?
THE RANGE EDIT - ESTABLISHED BRANDS
A strategic 60-minute consultation designed to assess your existing product offering, uncover opportunities and define clear direction for future growth.
Together, we'll assess your current and previous ranges, explore category expansion opportunities, refine your product mix, and identify where trend, colour or design updates could strengthen your offering.
Ideal for brands looking for an expert perspective on what's working, what's missing and where to go next.
Following the session, you'll receive a summary of key recommendations and actionable next steps.
£450 | 60 minutes | Available virtually or in person at the London Bridge studio
Should you choose to move forward with a design project, the consultation fee can be credited against your first phase of work.
THE VISION SESSION - STARTUPS
A focused 60-minute workshop for aspiring founders and start ups looking to shape their ideas and define a clear direction.
Whether you have a clear concept you'd like to sense-check, or you're at the beginning of the journey with the spark of an idea you'd like to explore further, this session will help bring clarity and confidence to your direction.
Together, we'll review your ideas, discuss your target customer, sense-check your product concepts and identify opportunities to create a distinctive brand with a clear point of view.
Following the session, you'll receive a summary of key recommendations and suggested next steps.
£450 | 60 minutes | Available virtually or in person at the London Bridge studio
Should you choose to move forward with a design project, the consultation fee can be credited against your first phase of work.
“Working with Zoë has been amazing from start to finish. She was incredibly precise and thoughtful at every stage of the design process, and really able to translate my ideas and feedback into exactly the vision I had in mind”
— Isabel, Founder of Otia“Zoë brings a rare blend of deep industry expertise and genuine workplace kindness to every project. She is fiercely dedicated, incredibly detailed in her work, and always brings a thoughtful, collaborative energy to the development process.”
— Bronte, Head of Product at Acid Running“Working alongside such a talented woman has been an inspiring journey. Zoë is the perfect combination of professionalism, passion, and kindness, making every step of the creative process enjoyable and collaborative.”
— Regan, Founder of DheninLET’S WORK TOGETHER
If you’ve got a project in mind, an idea in progress, or just want to explore what working together could look like, We’d love to hear from you. Share a few details about your project below and we'll be in touch to discuss how we can bring your vision to life.
